Posts Tagged for: research

The Kindness of Virtual Strangers

Over the last few years charities have started to realise the potential of social media for distributing their message and reaching people beyond their donor lists. Even the smallest campaign, properly executed, can garner worldwide attention, and individuals in particular
Read more >

Posted in News, Opinion, People insights | Tagged charity, facebook, google +, JustGiving, linkedin, research, social, Social Media, stats, twitter, youtube | Leave a comment

FIFTH EDITION: Family Matters

Young people love their mobiles more than TV UK population as a whole – TV remains the media that would be missed the most, although it’s popularity has decreased – from 50% (2009) to 44% (2010). 16-24s – for the
Read more >

Posted in People insights | Tagged Family, family matters, insight, People insights, research, stats, Stuff we notice and tagged audience | Leave a comment

FOURTH EDITION: Family matters

Mums are shopping around for lower prices Totsy.com and BSM Media recently conducted a survey of 1,900 U.S. mums. They found that: Most mums choose what to buy based on price, with quality being a close second Mums feel proud when they save
Read more >

Posted in People insights | Tagged audience, Family, family matters, insight, research, stats | Leave a comment

THIRD EDITION: Family matters

Out-of-work dads care for their children less than working mums Research by the Organisation for Economic Cooperation and Development (OECD) has found that on average in Britain, unemployed fathers spend 63 minutes a day looking after children compared with 81
Read more >

Posted in People insights | Tagged audience, Family, family matters, insight, research, stats | Leave a comment

SECOND EDITION: Family matters

Playground games incorporate computer games and TV shows After spending more than two years watching children play, researchers from the universities of London, East London and Sheffield concluded that popular media are informing, rather than destroying, playground life. Children not
Read more >

Posted in People insights | Tagged audience, family matters, insight, research, stats | 1 Comment

FIRST EDITION: Family matters

Disney looks to newborns Disney are targeting their audience younger and younger. Reps are giving out ‘Disney Cuddly Bodysuits’ in maternity hospitals in exchange for asking mums to sign up for email alerts from Disneybaby.com. Disney has also recently launched
Read more >

Posted in People insights | Tagged audience, family matters, insight, research, stats | Leave a comment