Mums trust fats and carbohydrates
Trust: n. Firm reliance on the integrity, ability, or character of a person or thing. According to a survey conducted by MumPoll.com and reported in The Daily Mail last May, mums “genuinely trust just 18 household brands”. There are many
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Posted in Opinion, People insights
Tagged brands, carbohydrates, fats, mothers, mums, trust
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Marketing to families is more than just talking to mum
When I was 14 I loved Lynx deodorant. It seemed to be the perfect fragrance for me, it was just the right mix of sweet smelling playful exuberance and musky manly machismo, or so I believed… It was probably just
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Posted in Opinion, People insights
Tagged dads, Family purchase dynamic, fathers, kids, moms, mums, purchase intent
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Digital Outlook at CyberMummy 2011
The UK’s biggest blogger event with over 400 parent bloggers in attendance.
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Posted in News, Our work
Tagged community, cybermummy, lego duplo, moms, mums, picturebox, social, sponsorship
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Family advertising?
Here are some examples of advertising by brands clearly looking to connect with today’s family including Tesco…
Posted in People insights, Stuff we like
Tagged advertising, children, dads, finance, kids, mums, parents, retail, tesco, zurich
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