Thai Life Insurance and the Importance of Family
Maurice just shared this Thai life insurance ad with me. Check it out and have some tissues to hand. Amazing example of why understanding family is key, even to marketing life insurance.
Posted in People insights, Stuff we like
Tagged advertising, dad, dads, father, finance, insurance, life insurance, son
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Family advertising?
Here are some examples of advertising by brands clearly looking to connect with today’s family including Tesco…
Posted in People insights, Stuff we like
Tagged advertising, children, dads, finance, kids, mums, parents, retail, tesco, zurich
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Today’s Piggy Bank?
Sorry but is this really all banks can muster to attract kids and parents to open up savings accounts? What happened to the piggy bank?
Who Raided the Piggy Bank?
Do you remember getting a little savings book from your local bank when you were a child, a lollipop from the lady behind the counter, or even your very own piggy bank? I’ve been wondering for a while now what happened to
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Posted in People insights, Stuff we like
Tagged banking, children, dresdner bank, finance, kids, piggy bank, savings
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