Marketing to fathers – The winning formula
In response to recent feedback that the Marketing to Fathers post was a bit too unwieldy for a blog post, we have put it into an easy to read and much more aesthetically pleasing PDF report, which you can download
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Sainsbury’s “Live well for less” delivers more
The new Sainsbury’s “Live well for less” campaign is a great example of how to market to fathers. For those who read my last blog post about marketing to fathers (bravo to you, it was a monster!) you will remember
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Marketing to families is more than just talking to mum
When I was 14 I loved Lynx deodorant. It seemed to be the perfect fragrance for me, it was just the right mix of sweet smelling playful exuberance and musky manly machismo, or so I believed… It was probably just
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Thai Life Insurance and the Importance of Family
Maurice just shared this Thai life insurance ad with me. Check it out and have some tissues to hand. Amazing example of why understanding family is key, even to marketing life insurance.
Family advertising?
Here are some examples of advertising by brands clearly looking to connect with today’s family including Tesco…
