Commercialisation of childhood – TüV for kids
I have two fundamental concerns about the current debate on the “commercialisation of childhood”, which the release of the recent UNICEF study has again fuelled (see my recent post). These are that for something that is set to have wide long-term impact (our
Read more >
Pink Ponies: A Case Study
Just came across this “case study video”. Hilarious! So worth a watch. Gives a whole new meaning to engaging families. Enjoy.
UNICEF’s report on child well-being and the media debate
Been seeing quite a bit of coverage today on UNICEF’s report on child well-being and inequality in the UK, Spain and Sweden. The study is really solid (and sad if you’re in the UK), and raises some important questions. The
Read more >
Family advertising?
Here are some examples of advertising by brands clearly looking to connect with today’s family including Tesco…
Great teacher, children and game = world peace.
An amazing example of how (super low-fi) gameplay and a great teacher can do amazing things… and show us how clever children are… and maybe we’re not? It was one of the last talks of TED2011… and a great way
Read more >
Airlines & Families – Flying down memory lane
So I’ve been posting for a little while now about how different airlines are trying to connect with families such as Air New Zealand or Emirates (and how banks are failing to). My parents recently repaired my old travel case so
Read more >

