Aussie Hair

Beauty Junkies spend hours seeking product information and keeping up with new trends. They like to stay in touch on the go and are influenced and inspired by the opinion of friends and others with similar interests. They are social.

With a ‘love’ brand such as Aussie Hair and a target audience of beauty junkies, Facebook was the perfect channel to create a community of Aussie Lovers to drive trial and raise awareness across the product range in a fun and unconventional Aussie way.

Lacoste Pink

Seventy-three percent of all UK teens use social networking sites (mostly Facebook) – an increase of 50% since three years ago. Digital communication and Facebook is not just prevalent in teenagers’ lives, it IS their lives.

For teenage girls perfume is the finishing touch to their going out routine, enhancing their sense of self-confidence and attractiveness to boys. Lacoste Pink’s Facebook presence was launched to create a community of Lacoste Pink lovers and engage with them in on-going and meaningful conversation. The page initially focused on the launch of the Joy of Pink fragrance, but has currently evolved to represent all Lacoste Pink Fragrances for future initiatives.

Pringles Xtreme

Xtreme Ian will take on any challenge, and the challenges come from brand fans on Facebook. Xtreme Ian will go out in public to execute the best challenges, which are all filmed and put up on Facebook and YouTube.

Clairol nice’n easy

Whilst a trusted brand name, nice’n easy is often regarded as nostalgic and dated –something your mother or grandmother might use. However, Foam colourants are a new innovation to the home hair colour category in the UK, so the Facebook page was launched to generate confidence in the product by educating page fans about the product benefits and to give them advice on usage and colour safety with a view to create a desire to trial.

Herbal Essences

Herbal Essences Facebook presence was launched to create an ‘I <3 Herbal Essences’ community to drive loyalty and trial across their target audience of Beauty Cravers. Consistent communication and relevant incentivised activity remind the consumer why she LOVES Herbal Essences and wants to buy more.

Head & Shoulders

Dandruff is never a comfortable subject to talk about, even on social networks. The conversation is rather about making heads happier, and this is supported by the app we created called “Read My Mind” which can guess what’s on a man’s mind in just 20 questions!

Duracell

‘Do More of What You Love’ is the communications idea behind Duracell’s  Facebook strategy to drive engagement in order to support the shift in Duracell brand perception from ‘batteries’ to ‘personal power’. Targeting gamers and technology savvy investors, the Duracell page amplifies activity through the line.