Posts In: Client Services

The Family Purchase Dynamic [Doco talk]

Families spend over $40 billion a year. Maurice Wheeler, Strategic Planning Director at Doco, explores The Family Purchase Dynamic and what it means for marketers. (Having trouble viewing this video? Click here to go to YouTube.)

Posted in People insights | Tagged Dynamic, Family, maurice, Purchase, talk, wheeler | Leave a comment

Doco at Figaro Digital Conference

Once again this year Doco was proud to participate in the Figaro Digital Conference. Our Strategic Planning Director Maurice Wheeler chaired a panel on teenagers and social media; how they use it, how to engage them. His distinguished panel was
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Posted in Our people, Our work | Tagged conference, digital, Family, Figaro, maurice, Social Media, teenagers, wheeler | Leave a comment

Never Mind the Blockbusters

Marketing holy grails, industry breakthroughs and killer apps have abounded since my first ‘internet’ agency created a website for Toy Story back in 1996. The site’s use of java to animate the characters was a real innovation in that pre
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Posted in Opinion | Tagged blockbusters, marketing, movies, social | Leave a comment

Keynote from Maurice Wheeler

Our Strategic Planning Director and Doco Co-founder Maurice Wheeler delivers a keynote on cross- and transmedia Marketing for kids. KIDS Regio & BUFF:ff 2012 Seminar – Key-note: Maurice Wheeler from BUFF Financing Forum on Vimeo.

Posted in Our people, Our work, People insights | Tagged crossmedia, maurice, transmedia, wheeler | Leave a comment

[VIDEO] Doco presentations from SMW

In case you missed it, here are the very insightful panel discussions Doco presented at Social Media Week London, starring Doco’s Head of Strategic Planning Maurice Wheeler. Teenage of the Species http://new.livestream.com/smwlondon/socialmediatheteenagebrain In a very literal sense teenagers are different,
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Posted in Our people, Our work, People insights | Tagged insight, maurice, media, SMW, social, week, wheeler | Leave a comment

TWEET TWEET

Confessions of late adopter to Twitter
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Posted in Opinion, Uncategorised | Tagged facebook, madonna, social, superbowl, twitter | Leave a comment