Posts By: Allan

Keynote from Maurice Wheeler

Our Strategic Planning Director and Doco Co-founder Maurice Wheeler delivers a keynote on cross- and transmedia Marketing for kids. KIDS Regio & BUFF:ff 2012 Seminar – Key-note: Maurice Wheeler from BUFF Financing Forum on Vimeo.

Posted in Our people, Our work, People insights | Tagged crossmedia, maurice, transmedia, wheeler | Leave a comment

[VIDEO] Doco presentations from SMW

In case you missed it, here are the very insightful panel discussions Doco presented at Social Media Week London, starring Doco’s Head of Strategic Planning Maurice Wheeler. Teenage of the Species http://new.livestream.com/smwlondon/socialmediatheteenagebrain

Posted in Our people, Our work, People insights | Tagged insight, maurice, media, SMW, social, week, wheeler | Leave a comment

Telling the Right Transmedia Story

Transmedia. It means “across many channels or media.” But that isn’t the full story. Imagine that you are sitting in an audience about to watch a dance troop come onto the stage. Anticipation is high. Will they move in glorious
Read more >

Posted in Opinion | Tagged audience, brand, narrative, transmedia | Leave a comment

The Guardian Memory Test

Insight When the New Year arrives, resolutions fly around like fireworks. But as we all know, few of them last much longer. That’s why The Guardian wanted to give its readership a little more support in 2012 with a campaign
Read more >

Posted in Our work | Tagged case study, guardian, memory test | Leave a comment

Seven Facebook Studies from P&G

Posted in Our work | Tagged aussie hair, case study, Duracell, facebook, herbal essences, lacoste pink, nice n easy, P&G, Pringles, social, Social Media | Leave a comment

Figaro Social Media Marketing conference

Head of Marketing Daniel Heale debates the best ways to reach families through digital channels.
Read more >

Posted in News | Tagged conference, daniel, Figaro, heale, magic cirle, marketing, Social Media | Leave a comment